General Management Program
Enhance your management capabilities with comprehensive curriculum covering strategic management, operations, finance, marketing, and leadership for senior management roles.
This program is offered in partnership with
Program Overview
This General Management Program is designed for experienced professionals seeking to enhance their management capabilities and advance to senior leadership roles. The program provides comprehensive coverage of all key business functions including strategic management, operations management, financial management, marketing strategy, human resources, and organizational leadership. You'll learn to make strategic decisions, manage cross-functional teams, drive operational excellence, and lead organizational change. The curriculum combines theoretical frameworks with practical case studies and real-world business scenarios.
Program Details
11 months
Online
Intermediate to Expert
What You'll Learn
- Master strategic management and business planning processes
- Understand financial management and budgeting for business decisions
- Learn operations management and process optimization
- Develop marketing strategy and brand management skills
- Build leadership capabilities for managing diverse teams
- Understand organizational behavior and change management
- Apply management principles to solve complex business problems
- Make data-driven decisions for business growth and efficiency
Curriculum
Strategic Management
- Strategic Planning
- Competitive Analysis
- Business Model Innovation
- Strategic Execution
Financial Management
- Financial Analysis
- Budgeting & Forecasting
- Investment Decisions
- Financial Planning
Operations Management
- Process Optimization
- Supply Chain Management
- Quality Management
- Operations Strategy
Marketing Management
- Marketing Strategy
- Brand Management
- Customer Relationship Management
- Digital Marketing
Human Resource Management
- Talent Management
- Performance Management
- Organizational Development
- Employee Engagement
Leadership & Team Management
- Leadership Styles
- Team Building
- Conflict Resolution
- Change Leadership
Business Analytics
- Data Analysis
- Business Intelligence
- Decision Making
- Performance Metrics
Innovation & Entrepreneurship
- Innovation Management
- Entrepreneurial Thinking
- Business Development
- Growth Strategies
Global Business
- International Business
- Cross-Cultural Management
- Global Strategy
- Market Entry Strategies
Capstone Project
- Business Strategy Project
- Portfolio Development
- Industry Case Study
Prerequisites
Professional work experience in management or business. Suitable for mid to senior-level professionals.