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Digital Marketing and Communication Program

Build expertise in SEO, social media, content marketing, and digital strategy with industry-leading curriculum.

In partnership with
Bloomberg Technoz

This program is offered in partnership with

Bloomberg Technoz

Program Overview

Master the art and science of digital marketing and communication in this comprehensive program. Learn to create, execute, and optimize digital marketing campaigns across all major platforms. From SEO and social media to email marketing and analytics, you'll gain the skills needed to drive business growth in the digital age. This program combines strategic thinking with hands-on execution.

Program Details

Duration:

7 months

Format:

Online

Level:

Beginner to Expert

What You'll Learn

  • Develop comprehensive digital marketing strategies aligned with business objectives
  • Master SEO, SEM, and content marketing techniques
  • Create and manage multi-channel social media campaigns
  • Understand email marketing automation and personalization
  • Analyze marketing performance using advanced analytics tools
  • Optimize conversion rates and ROI across digital channels
  • Build brand awareness and engagement through digital communication

Curriculum

Module 1

Digital Marketing Fundamentals

  • Marketing Strategy
  • Customer Journey Mapping
  • Digital Channels Overview
  • Marketing Funnel
Module 2

Search Engine Optimization (SEO)

  • Keyword Research & Analysis
  • On-Page SEO
  • Off-Page SEO & Link Building
  • Technical SEO
Module 3

Search Engine Marketing (SEM)

  • Google Ads Campaign Setup
  • Bing Ads
  • PPC Strategy & Optimization
  • Ad Copywriting & Testing
Module 4

Social Media Marketing

  • Platform Strategy (Facebook, Instagram, LinkedIn)
  • Content Creation & Curation
  • Community Management
  • Influencer Marketing
Module 5

Content Marketing

  • Content Strategy & Planning
  • Blogging & Article Writing
  • Video Marketing
  • Content Distribution & Promotion
Module 6

Email Marketing

  • Email Campaign Design
  • Marketing Automation
  • A/B Testing
  • List Management & Segmentation
Module 7

Marketing Analytics & Measurement

  • Google Analytics 4
  • Conversion Tracking
  • ROI Analysis
  • Marketing Reporting & Dashboards
Module 8

Digital Communication Strategy

  • Brand Communication
  • Crisis Management
  • Reputation Management
  • Stakeholder Engagement
Module 9

Emerging Digital Trends

  • Voice Search Optimization
  • Video Marketing Trends
  • AI in Marketing
  • Marketing Technology Stack
Module 10

Capstone Project

  • Complete Marketing Campaign
  • Portfolio Development
  • Industry Case Study

Prerequisites

Basic understanding of business and marketing concepts. No prior digital marketing experience required.

Program Information

Duration

7 months

Format

Online

Level

Beginner to Expert