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Product Management Program
Learn to build and launch successful products with agile methodologies and industry best practices.
In partnership with
This program is offered in partnership with
Program Overview
Master the art of product management from ideation to launch. Learn agile methodologies, user research, product strategy, and cross-functional collaboration. This program prepares you for roles in product management, product development, and product strategy across various industries. The curriculum is designed by industry experts and includes hands-on projects.
Program Details
Duration:
12 months
Format:
Online
Level:
Beginner to Intermediate
What You'll Learn
- Develop comprehensive product strategy and roadmap
- Master agile and scrum methodologies
- Conduct user research and validate product ideas
- Work effectively with engineering, design, and marketing teams
- Define and track product metrics and KPIs
- Launch products successfully and iterate based on feedback
- Manage product lifecycle from conception to retirement
Curriculum
Module 1
Product Management Fundamentals
- PM Role & Responsibilities
- Product Lifecycle Management
- Stakeholder Management
- Product Vision
Module 2
Product Strategy
- Market Research & Analysis
- Competitive Analysis
- Product Positioning
- Strategic Roadmapping
Module 3
User Research & Design Thinking
- User Interviews & Surveys
- User Personas
- User Journey Mapping
- Prototyping & Testing
Module 4
Agile & Scrum Methodologies
- Agile Principles & Values
- Sprint Planning & Execution
- Backlog Management
- Scrum Ceremonies
Module 5
Product Development
- Requirements Gathering
- User Stories & Epics
- Acceptance Criteria
- Technical Collaboration
Module 6
Product Metrics & Analytics
- Key Performance Indicators (KPIs)
- A/B Testing & Experimentation
- Analytics Tools
- Data-Driven Product Decisions
Module 7
Product Launch & Growth
- Go-to-Market Strategy
- Launch Planning & Execution
- Growth Hacking Techniques
- Product Iteration
Module 8
Product Operations
- Product Operations Framework
- Cross-Functional Collaboration
- Product Documentation
- Product Communication
Module 9
Advanced Product Management
- Platform Products
- B2B Product Management
- Product-Led Growth
- Product Innovation
Module 10
Capstone Project
- Complete Product Plan
- Portfolio Development
- Industry Case Study
Prerequisites
Basic understanding of business and technology concepts. No prior product management experience required.